San Benito County Minority-Owned Local & Independent Business Directory
Go Out n About! defines a Central Coast Minority-Owned Local & Independent Business as a firm that is founded, owned, and operated by one or more minority individuals within the communities of Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara, or Ventura Counties and where minority members hold at least 51% unconditional and direct ownership, manage day-to-day operations, and make long-term decisions for the business. For the purposes of this directory, minority ownership is recognized consistent with the National Minority Supplier Development Council’s Minority Business Enterprise (MBE) standard, or as self-identified by the owner.
These are the businesses where your dollar stays local.
Administrative & Support Services
None confirmed at this time.
Agriculture, Farms & Fishing
ApricotKing Orchards — Gonzales family (Latinx) | apricotking.com
AG Entertainment Photo Booth — Hollister | (confirm active website & self-identification)
Mad Pursuit Brewing Company — Co-owners: Alex DeLeon & Lino Gonzalez (Latinx) | mad-beer.com
San Benito County Saddle Horse Association / Rodeo — Tres Pinos | sanbenitocountyrodeo.com | ⚠️ Nonprofit member association — not a qualifying business but notable cultural institution.
Business Management
None confirmed at this time.
Construction & Trades
A & N Plumbing — Owners: Antonio & Niessa Guaracha (Latinx) (confirm web/social presence)
ApricotKing Orchards — Gonzales family (Latinx) | apricotking.com
Lodging
Posada de San Juan — San Juan Bautista | Family-owned boutique hotel, designed, built & operated by the Lopez family since 1992, no corporate ties, jacuzzi rooms & fireplaces, free breakfast | Owner: Rafael Lopez family (Latinx) | posadadesanjuanbautista.com
Mining & Extraction
No qualifying local & independent Mining & Extraction businesses identified in this county.
Personal & Repair Services
Balloon Decor by Yeymi — Owner: Yeymi (Latinx) (confirm web/social)
Bella Mia Salon — Founder: Olga Arreola (Latinx) Legacy Automotive — Owner: Rogelio Pineda (Latinx) (confirm active website)
Marisa Duran Photography — Owner: Marisa Duran (Latinx surname)
RJR Environmental Professional Services — 1771 San Felipe Road, Hollister | Owner: Robert Rodriguez (Latinx) | rjrrecycling.com | Listed in Issuu directory. Environmental consulting/services firm. Confirm active website and category fit before adding. 🟠
Real Estate & Leasing
None confirmed at this time.
Retail & Shops
Bene Gifts Hollister — Owner: Kathina Szeto (confirm self-identification — Szeto is Cantonese surname)
The Guatemalan Boutique — Family-owned, Indigenous/Latinx folk art focus | guatemalanboutique.com(confirm owner name for self-identification)
Tech & Information Services
None confirmed at this time.
Transportation & Logistics
None confirmed at this time.
Utilities & Energy
Watt Electric — Hollister | Full-service electrical contractor & solar installer, IBEW Local Union affiliated, Certified Green Business | Self-identified: minority-owned & women-owned | wattelectricinc.com(dual-list under Minority-Owned)
Wholesale & Distribution
No verified minority-owned wholesale or distribution businesses confirmed at this time.
This is a dynamic, evolving resource that is regularly updated to reflect the growing network of local and independently owned businesses across the Central Coast.